Chercheur·e du réseau

Dans cette conférence, présentée par MM. Ygal Bendavid et Samad Rostampour, nous discutons de l’Internet des Objets en mettant l'accent sur le volet de la sécurité informatique. Des applications actuelles et émergentes servent de mini-cas d’études pour mettre en évidence les défis sécuritaires auxquels nous devons faire face.

Academic research into RFID technology has largely neglected ethics. What scarce research was being performed has now dwindled despite having some consumers continue to express their ethical concerns. This article aims at reducing this apparent void by exploring the antecedents that cause the public to react when consumers are targeted by RFID technology. Through the analysis of 11 real RFID implementations used to target consumers, our research indicates that several factors can influence consumer response through the distinct nature of the technology, namely, (1) Customization of communications, (2) Imposition of tag use, (3) Segmentation and targeting, (4) Modified role of the sales representative, (5) Physical distance between the consumer and the tag, and (6) Security of transactions. The article then proposes a construct to determine the risk of raising consumer ethical concerns. The construct of “Connective Proximity” and its three components (physical proximity, exposure time, and information proximity) are defined. Our research highlights the need for further studies on the ethical considerations of tagging humans and specifically tracking consumers when performing marketing activities with RFID technology. Our article aims at invigorating research on this topic, which has a lot to contribute to both society and corporations.

The purpose of this paper is to present a "living laboratory" research environment, analyse its role for exploring innovative supply chain models, and discuss the methological approaches used in the laboratory during the front end phases of a new product/service development process.