Chercheur·e du réseau


École des sciences de la gestion
Ygal Bendavid
Professeur·e
Université du Québec à Montréal (UQÀM)
École des sciences de la gestion
Département de management et technologie
Intérêts de recherche
  • Innovation ouverte (Living Lab et Fab Lab)
  • Technologies RFID
  • Internet des objets
Informations générales
Numéro de téléphone : 
(514) 987-3000 x2429
Numéro de local : 
DS-3825
Principales réalisations
2017 - Conférence sur la sécurité de l’Internet des objets (IOT)

Dans cette conférence, présentée par MM. Ygal Bendavid et Samad Rostampour, nous discutons de l’Internet des Objets en mettant l'accent sur le volet de la sécurité informatique. Des applications actuelles et émergentes servent de mini-cas d’études pour mettre en évidence les défis sécuritaires auxquels nous devons faire face.

 

2016 - Improving logistics processes of surgical instruments: case of RFID technology

Since mid-2000s, hospitals have begun implementing radio-frequency identification (RFID) technology in order to improve their operations. The purpose of this paper is to explore the potential of RFID technology in improving the traceability of surgical instruments in a hospital environment.

2016 - Building theory from consumer reactions to RFID: discovering Connective Proximity

Academic research into RFID technology has largely neglected ethics. What scarce research was being performed has now dwindled despite having some consumers continue to express their ethical concerns. This article aims at reducing this apparent void by exploring the antecedents that cause the public to react when consumers are targeted by RFID technology. Through the analysis of 11 real RFID implementations used to target consumers, our research indicates that several factors can influence consumer response through the distinct nature of the technology, namely, (1) Customization of communications, (2) Imposition of tag use, (3) Segmentation and targeting, (4) Modified role of the sales representative, (5) Physical distance between the consumer and the tag, and (6) Security of transactions. The article then proposes a construct to determine the risk of raising consumer ethical concerns. The construct of “Connective Proximity” and its three components (physical proximity, exposure time, and information proximity) are defined. Our research highlights the need for further studies on the ethical considerations of tagging humans and specifically tracking consumers when performing marketing activities with RFID technology. Our article aims at invigorating research on this topic, which has a lot to contribute to both society and corporations.

Affiliations