Chercheur·e du réseau


École des sciences de la gestion
Lova Rajaobelina
Professeur.e
Université du Québec à Montréal (UQÀM)
École des sciences de la gestion
Département de marketing
Intérêts de recherche
  • Comportement du consommateur en ligne
  • Marketing relationnel
  • Gestion de l'expérience client
Informations générales
Numéro de téléphone : 
(514) 987-3000 x5268
Numéro de local : 
DS-2855
Principales réalisations
Classification of live chat service users in the banking industry

Rajaobelina, L., Brun, I. et L. Ricard. (2019). Classification of live chat service users in the banking industry. International Journal of Bank Marketing, Prépublication. http://dx.doi.org/10.1108/IJBM-03-2018-0051

Towards a better understanding of mobile banking: the impact of customer experience on trust and commitment

Rajaobelina, L., Brun, I., Prom Tep, S. et Arcand, M. (2018). Towards a better understanding of mobile banking: the impact of customer experience on trust and commitment. Journal of Financial Services Marketing, 23(3/4), 141–152. http://dx.doi.org/10.1057/s41264-018-0051-z

Impact of Website characteristics on relationship quality: a comparison of banks financial cooperatives

Brun, I., Rajaobelina, L., Ricard, L. et Fortin, A. (2017). Impact of Website characteristics on relationship quality: a comparison of banks financial cooperatives. Journal of Financial Services Marketing, 22(4), 141–149. http://dx.doi.org/10.1057/s41264-017-0036-3

Mobile banking service quality and customer relationships

Arcand, M., Promtep, S., Brun, I. et Rajaobelina, L. (2017). Mobile banking service quality and customer relationships. International Journal of Bank Marketing, 35(7), 1068–1089. http://dx.doi.org/10.1108/IJBM-10-2015-0150

Online relationship quality : testing an integrative and comprehensive model in the banking industry

Brun, I., Rajaobelina, L. et Ricard, L. (2016). Online relationship quality : testing an integrative and comprehensive model in the banking industry. Journal of Relationship Marketing, 15(4), 219–246. http://dx.doi.org/10.1080/15332667.2016.1242400

 

Affiliations