Chercheur·e du réseau


Faculté des sciences de l'éducation
Amina Yagoubi
Post-doctorant.e
Université du Québec à Montréal (UQÀM)
Faculté des sciences de l'éducation
Département de didactique des langues
Intérêts de recherche
  • Cultures numériques
  • Internet des objets
  • Fracture numérique
  • Études jeunesse
  • Industries culturelles
Informations générales
Numéro de téléphone : 
(438) 881-0421
Direction de recherche : 
Simon Collin
Principales réalisations
L’innovation numérique et technologique dans le vêtement-mode: les politiques publiques en soutien à la création d’un écosystème d’affaires intersectoriel

Nous avons réalisé une recherche qualitative dans le vêtement intelligent et leswearables. Notre question de recherche porte sur les conditions d’émergence d’un écosystème d’affaires d’innovations numériques et technologiques, rassemblant un ensemble d’acteurs d’horizons différents, privés et publics, pour le développement du marché des wearables et des vêtements intelligents. Nous avons observé que cela se fait sur la base de collaborations entre secteurs et industries qui traditionnellement ne se concertaient pas entre eux, mais qui ont été incités à le faire, par certains programmes et organismes publics. Ces rencontres entre technologies de l’information (TI), textile et vêtement satisfont de nouveaux besoins dans des marchés divers, en pleine croissance, tels que ceux de la santé, l’aérospatiale, le bien-être, la sécurité, le sport, la gérontologie. Si les entreprises ne paraissent pas toutes bien connaître les programmes, elles reconnaissent l’importance déterminante des échanges, des collaborations, des fertilisations croisées entre secteur TI et vêtement-mode.

JEL Codes : O32, O20, O38, O39, L9, L6

Business Model and Wearables: What Convergence and Collaboration in the Area of Connected Objects and Clothing?"

The general context of our study is that of the emergence of an ecosystem of innovation and business in relation to IT in a world market in full restructuring. We studied the case of the fashion industry to determine how actors interact and how companies seize new business opportunities. Our qualitative research is based on an exploratory approach; an abductive method allows us to go back and forth between literature review, data analysis and interpretation. Traditional industries are subject to strong global competition, and we ask ourselves the following question: in the context of the 4th Industrial Revolution, how do the clothing and fashion industries remain competitive? Should they increase strategies for innovation, creativity, and the integration of new digital technologies? In short, our paper shows how firms are adopting new business models in a digital context.We found that the new business model is based on the use of various skills, the establishment of intersectoral cooperation (IT, design, textiles, health, etc.) and the search for innovations. These elements are at the heart of the strategy chosen to penetrate a niche market that of intelligent objects and garments. These processes are reflected in a dynamic of intersectoral convergence, which provides new avenues for innovation on the basis of new digital technologies.

L’économie de partage: de nouvelles formes de travail à l’ère du numérique

A l’ère du numérique et de l’économie collaborative, le travail se transforme considérablement. Cela s’explique notamment par l’apparition de plateformes collaboratives ou participatives, un contexte auquel nous nous sommes intéressées afin d’observer comment s’organise le travail dans ces configurations productives. Nous avons effectué une étude approfondie d’une organisation de travail collaborative, existant depuis 2011, et se définissant comme étant un réseau de valeur ouverte (open value network), mettant en oeuvre un nouveau modèle socio-économique de travail décentralisé : la production par les pairs ou peer production (travail collaboratif) en open source et répondant à une logique des « communs » (B. Coriat, 2015). Notre étude repose sur une recherche qualitative avec des observations participantes de cet écosystème, des veilles thématiques et l’analyse d’entretiens semi-directifs. Notre article illustre les transformations du travail et de son organisation, ainsi que la profonde modification de la relation de travail dans ce contexte, notamment les enjeux sur le plan de la reconnaissance des contributions.

From open innovation to crowd sourcing: A new configuration of collaborative work?

In the era of the digital economy (ICT, Internet Objects, Cloud, Big and Open Data, etc.), we observe important transformations linked to this digital revolution [1], including development of collaborative and participative platforms, the rise of inter-company, inter-organization and inter-network collaborations, as well as the development of sharing and open innovation dynamics (crowd sourcing, crowd funding, maker space, Fab Lab, Innovation Laboratory Open, etc.). We wanted to better understand how innovation was developed in this context and to this end, we conducted a thorough study of an open-value network aimed at developing innovative products. The network studied, Sensorica, is organized around three fundamental pillars, each with a specific role: an association, the NPO, for governance, a network of companies for commercialization and an open, international community for collaborative work and the development of innovation. It is thanks to a platform on the internet that individual workers, motivated by the values of the peer to peer (P2P) or participative economy are involved in creating together innovations on distributed projects. In the context of participatory economics, this network illustrates new forms of cooperation, ways of managing collaborations based on the model of P2P, based on a partnership of shared values system.

Cooperation and knowledge exchanges in creative careers: network support for fashion designers’ careers

The fashion worlds describe the transition from Fordism towards a new type of economic model and supply chain in which creativity and innovation are favoured and where networks and reputation become more important for international branding. The world of fashion design is one that is characterised as being cultural and creative. It is worth considering that the transition from Fordism to a service oriented economy brings forts major paradigmatic changes. Our research on designers and major actors in the fashion design industry shows that branding of fashion designers takes new routes, and we observe a subculture that is resistant to standardisation and proposes niche markets supported by networks and new intermediary actors. The cooperation of networks and intermediary actors appears essential for the development of these creative careers, through knowledge enchantes and collaboration. We highlight the role of these collective actors, networks and organisations in supporting designers in access to knowledge and career development.

Affiliations